China and Direct Marketing: The Industry Report 2007

You've waited for it – now, it's finally available. Direct Marketing China: The Industry Report is now available. 180 pages of solid information on the industry in China, from the macro environment to specific DM channels.

     -More user-friendly, with a three-part structure.
     -MANY more citations – 80 in all, giving you the opportunity to quickly find even more focused information.
     -A highly detailed table of contents, so you can quickly find the information you seek.
     -18'Pioneer Perspectives', interviews with DM leaders in China, who share their valuable insights.
     -Appendices include chart data from the National Bureau of Statistics.
Learn more about this report by previewing the introduction & table of contents.
Member Price: RMB 2400
Non-Member Price: RMB 4800