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The China DMA has been set up to be the leading voice for the direct marketing industry (direct mail, telemarketing, e-commerce and more), championing best practice and self-regulation, so that members can gain competitive advantage and maximize the value of their businesses in an atmosphere of consumer confidence and trust.
Joining the China Direct Marketing Association allows you to:
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Monthly events
Our monthly gatherings have been established as a forum where members and guests gather to share ideas, as well as gain input from DM authorities on China¡¯s DM environment and development. Presentations by guest speakers are followed by discussion and networking, and always attract substantial support from members.
Members enjoy a 30% discount on these gatherings.
The China DMA publications
In the first quarter of 2004, we will be releasing a report on Direct Marketing in China. The China DMA offers many market research and other publications, tightly focused on China¡¯s marketing and DM environment, that help you enhance your professionalism. Members enjoy up to a 50% discount on these valuable sources of information.
DM Business Seminar programs
The China DMA hosts seminars, programs and other study opportunities for all those who are interested in continuing their DM Business Seminar and development. These courses are taught by senior DM professionals coming from internationally recognized organizations, such as the UK Institute of Direct Marketing. Members receive substantial discounts on these programs. |
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Enhance Consumer Confidence |
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Be recognized as a responsible user of DM in China
The China DMA is the Trade Association that serves the interests of both consumers and the Direct Marketing industry. In order to ensure that standards within the industry are consistent and upheld, the Association endorsed a Code of Ethics in order to develop a productive and harmonious business atmosphere, within the framework of free enterprise. Through the the China DMA hopes to establish and maintain a credible and effective system of self-regulation that will meet the reasonable expectations of the Direct Marketing Industry and its Member companies.
By abiding to the guidelines, members contribute to the development of an ethical DM environment in China and influence customer choice.
Members enjoy up to a 50% discount on these valuable sources of information.
Be updated on changes in Chinese legislation
The China DMA keeps a close watch on current and upcoming legislation in China. We look out for new regulations to make sure that they acknowledge consumer and business interests and respect basic standards of consumers¡¯ rights.
The China DMA also seeks to ensure that direct marketers can continue their business without unreasonable constraints. Members who are likely to be affected by new legislation are informed of the potential impact on their operations. |
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Benefits from Collective Strength |
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Gain the support of governmental authorities
The China DMA works in partnership with relevant government and industry bodies to ensure that DM activities are a value-add to society, that consumers¡¯ privacy is protected, and that companies can more effectively communicate with consumers who desire such communication.
Members are represented in the China DMA¡¯s dedicated efforts to protect the direct marketing industry and consumers.
Take advantage of the DM network
Member companies include some of China¡¯s leading agencies, direct mailers and suppliers. The China DMA also has links with sister organizations around the world. With these relationships the Association is kept up-to-date with developments in the region and globally, and share the information with members.
Members join an inner circle of professionals who share their expertise, and so can hear what others are doing about problems like theirs.
Shape the future of your business
Members stay abreast of the latest Direct Marketing trends and ideas as they are being formed in China, the region and around the world. By helping to shape the future direction of successful Marketing, members¡¯ DM efforts in turn become more effective.
The China DMA helps you and your business prosper.
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