6 - 7 August 2009, The Excelsior, Hong Kong
10% Discount to The China DMA members
Join us at this 2-day Measuring & Optimising Digital Marketing ROI Workshop and learn how you can get the most out of your digital marketing investments. You will learn the latest and proven tactics to successfully measure the effectiveness of banner advertising, cost per click search and organic search. Find out how to test email communications using A/B experimentation and evaluate the results. Identify the best way to track and measure the influence of your social media applications. At the end of the 2 days, you¡¯ll be fully equipped to measure your digital marketing ROI effectively and prove to your management how it has an impact on your organisation! All these will be supported with leading case examples and hands-on exercises.
