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DM China 2005   Top and Speaker list   Confirmed speaker at DMChina2005: Drayton Bird – Author of the Renowned Best-Seller Commonsense Direct Marketing Drayton Bird has over 45 years experience as a copywriter, creative director and latterly as Vice Chairman and Creative Director of the world's largest direct-marketing network, Ogilvy and Mather Direct. Today he is Chairman of The Drayton Bird Partnership, which handles direct marketing and other marketing activities for clients both large and small. Tom Doctoroff – Northeast Asia Area Director, J. Walter Thompson A key player in JWT's expansion in China for the past 7 years, Tom was named Regional Agency Head of the Year by Media magazine and was awarded the "2004 Magnolia Government Award" for contributing to Shanghai's economic development. Terence Tang – Director of Production System Business, Fuji Xerox China Terence joined Fuji Xerox for over 12 years and began his career in China since April of 2001. In the past 4 years, he was in charge of East Regional Operations in Fuji Xerox China Ltd. and led the team as the top-performing region in four consecutive years. Brian Ellis – General Manager, Bertelsmann Book Club China Working for Bertelsmann for the past 6 years, Brian Ellis spent 3 years at the American Book Club, and was VP Int'l Product Development for BOL.com and VP Tech Strategy for BeCG. Before joining Bertelsmann, Ellis was a consultant for McKinsey & Co. Dominic Powers – Managing Director, Doubleclick Asia In addition to being a board member of both the Hong Kong DMA and the Asia Digital Marketing Association, Dominic is responsible for leading DoubleClick's day-to-day business operations throughout Asia the region. Gabrielle Chou – China DMA Chairperson, and Acxiom Greater China Leader Gabrielle Chou has 12 years of experience in the Chinese consumer goods industry and founded ChinaLOOP in 2000. Providing leadership, DM expertise, and CRM support to China, Gabrielle is widely known as a pioneer in the China direct marketing field. Kaiyu Li – Associate Planning Director, J. Walter THompson Shanghai From an anthropology and research background, Kaiyu Li has been with JWT as a planner for 5 years. Some of the key clients that he has serviced: Unilever, Nike, Siemens (mobile), 999, Konka, DTC, Shanghai Mobile, Lao Shan Beer. DMChina2005 sessions: > How DM Can Make You Rich > DM: the $ Facts that will make you think > The Guide to Global Brands Making it in China Global brands must be adapted to the unique world view of denizens of the Middle Kingdom and reflect the insights that drive behavior and preference. "The Guide to Global Brands Making it in China," will uncover the key motivators of today's Chinese consumer and translate those insights into effective ways to achieve a balance between consistent brand values and local relevance. > Commonsense Direct Marketing and CRM Strategy: Why many marketers focus on the wrong things and the simple, straightforward way to plan and build a strategy that works. > Panel discussion: Privacy What is the status of privacy in China? A joint panel of experts share their experiences and advice. > CRM: Why has so much failed - and how can you succeed? 10 simple questions for CRM managers that will save you from a lot of misery. > How Direct Marketing and CRM Works -and how can they build your brands. > Creating compelling creatives that deliver response and results:    a.How to integrate your products or services and tease out what sets you apart from your    competitors.    b.How to "climb inside" prospects' minds and understand what's most likely to make them act --    and BUY!    c.How to plan and brief so your messages are far more likely to work.    d.FAQ session inclduing answers to:       * How do incentives work – and which work best?       * When, if and what gimmicks work best, if at all? > Bonus tips:    What's Missing from 90% of Messages; Plus More of Your FAQ answered: How do you get    new ideas?    a. Which parts of a layout do people look at?    b. How do you convince people you really are good? > Measuring success & Benchmarking Your Marketing Campaigns:    a. How to distinguish between good and bad work.    b. What works in finance and why so much financial creative fails. > CRM: one last word. What you really need to know about it. > Acquiring Chinese Customers > Retaining Chinese Customers Providing a window into the world of your typical Chinese online consumer, Using research and case studies, we'll give you tips and guidelines on how best retain and communicate with your client base to drive ROI from your email marketing and online campaigns. > Maximizing Value: Experience from B to B Experts > Power Panel: "Spot the winner" Panel discussion reviewing 8 top DM pieces with the best, award-winning Chinese DM practitioners and gurus. Keep up-to-date on what's happening on the China DM scene with case studies, examples and discussions on Mr. Bird's lessons