|
| The morning sessions will be filled
with keynote presentations by the main industry and
government leaders.
The afternoons will offer more specialised workshops. |
| AFTERNOON
WORKSHOPS |
Workshop One |
Workshop Two |
| September
11th |
THE CHINESE
CONSUMER
Exactly who should you be
talking to and what makes them tick. |
EFFECTIVE
DM
The secrets, the tips and tricks to
improving effectiveness. |
| September
12th |
THE STRATEGIC
VALUE OF CRM
Beyond DM and the true
strategic value of Customer Relationship
Management. |
SELLING TO
CONSUMERS
Profitable DM and how to
increase sales |
|
| |
| The Topics |
- Loyalty Dividends - What's the financial value of
emotional loyalty?
- Marketing Integration
- The Challenges of doing CRM in China
- Customer Focus and Segmentation: Identifying and
keeping your profitable customers
- Creating unique customer experience using a
multitude of media
- Lessons learned from testing and roll-out in China
- How DM associations can help businesses get better
results
|
| The Speakers |
| Speakers have been carefully selected
by the China DMA based on their business experience here
in China and their willingness to share with you
everything they know about successful DM and CRM. |
- Amazon.Com: Andreas Weigend,
Chief Scientist
- Motorola: Veronica Gao, Director
of Strategy and Business Development
- OgilvyOne: Jennie Fan, China
National Managing Director
- Shanghai Volkswagen Speaker
details to be confirmed
- ChinaLOOP: Frederic Jouve,
Vice-President Product
- Yahoo! China: Rex Ng, Head of
Media & Data Service (North Asia)
- DoubleClick: Speaker details to
be confirmed
- SAS: Catherine Yang, Director of
Business Solution
- The Direct Marketing Association
(US): Robert Wientzen, President
- Readers' Digest: Rosemarie
Wallace, Asia Regional Managing Director
- AIG Companies: Eugene R. Raitt,
Asia Pacific Managing Director of Direct
Marketing
|
| These are the people who did it¡first.
They planned, tested and learned the lessons before
moving forward. Each and every one of them now commands
leadership in their respective fields. And they have all
promised to share with us their best case studies
too. |
| |
|
