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| DM China 2003 |
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On the 11 and 12 of September, the China Direct Marketing Association held the first Conference on Direct Marketing ever organized in China. 134 attendees gathered at the Four Seasons Hotel in Shanghai to hear insightful speeches by 19 industry leaders.
On-line and off-line direct marketing issues were addressed, as well as CRM programs and consumer loyalty in China (click here to see the agenda).
Speakers and delegates coming from Shanghai, Beijing, Guangzhou, Hong Kong, Taiwan, Singapore and beyond turned DMChina2003 into a tremendous networking venue. (click here to see the List of Attendance)
The presence of such high-profile international organisations as the Universal Postal Union and the United States Direct Marketing Association, whose president Robert Wientzen gave a much-appreciated speech, showed the high degree of interest the Chinese Direct Marketing industry attracts worldwide.
Thanks to all sponsors, speakers and attendees, DMChina2003 was a huge success and marked a breakthrough for the Direct Marketing industry in China.
See you next year at DMChina2004!
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